OPTIMIZING MAKING MONEY WITH ADSENSE 1
The aim with Optimizing your Adsense ads is to find your websites magic formula.
This "magic formula" will do two things:
1. It will generate the greatest responsiveness from your traffic - meaning your highest click through rate.
2. You will earn the maximum amount of revenue possible per click.
To increase your click through rate you will need to focus on your choice of ad format, ad color, and ad placement. You will also need to make sure that your Adsense ads are as relevant as they can be, as related ads inevitably generate more clicks than unrelated ads. The number of units per page and your use of adlinks will also effect your click through rate.
Ensuring that you are receiving the most that you possibly can per click is a little tricker and involves targeting higher paying adsense keywords through onpage search engine optimization tactics and the creation of supplemental content.
When you've achieved this optimum real revenue from Adsense comes from turning away from optimization and focusing on bringing more and more targeted traffic to your website to what will then be your optimized machine for converting visitors into Adsense money. The article - how to make real money with Adsense explores this in more depth.
1. Adsense Ad Format: Optimization
The trick with choosing the Ad Format that you are going to use is to actually choose it and not let your current website structure which you built before you decided to monetize your website with Adsense choose it for you.
This is what the average Adsense Publisher says to him or herself - "This is how my site is built - I can make that space available there and so I'll have to place Adsense there which means I'll have to use that ad format". This is not a choice and needless to say it will generally not convert aswell as rejigging your page layout so as to accommodate the ads that will perform best into it. What this also means is that placement is more important than format.
The basic Ad Format rule is that wider is better and Google gives a neat explanation of why this is so here. Note, wider doesn't mean width of the whole ad (otherwise we'd all be using leaderboards) but the width of an individual advertisement inside the ad block.
This means that the large rectangle - 336 x 280, the medium rectangle - 300 x 250 and the wide skyscraper 160 x 600, other things being equal all perform better.
In content sites I always try to use at least one large rectangle but remember that a webpage can often accommodate more than one ad unit.
OPTIMIZING MAKING MONEY WITH ADSENSE 2
OPTIMIZING MAKING MONEY WITH ADSENSE 3
This "magic formula" will do two things:
1. It will generate the greatest responsiveness from your traffic - meaning your highest click through rate.
2. You will earn the maximum amount of revenue possible per click.
To increase your click through rate you will need to focus on your choice of ad format, ad color, and ad placement. You will also need to make sure that your Adsense ads are as relevant as they can be, as related ads inevitably generate more clicks than unrelated ads. The number of units per page and your use of adlinks will also effect your click through rate.
Ensuring that you are receiving the most that you possibly can per click is a little tricker and involves targeting higher paying adsense keywords through onpage search engine optimization tactics and the creation of supplemental content.
When you've achieved this optimum real revenue from Adsense comes from turning away from optimization and focusing on bringing more and more targeted traffic to your website to what will then be your optimized machine for converting visitors into Adsense money. The article - how to make real money with Adsense explores this in more depth.
1. Adsense Ad Format: Optimization
The trick with choosing the Ad Format that you are going to use is to actually choose it and not let your current website structure which you built before you decided to monetize your website with Adsense choose it for you.
This is what the average Adsense Publisher says to him or herself - "This is how my site is built - I can make that space available there and so I'll have to place Adsense there which means I'll have to use that ad format". This is not a choice and needless to say it will generally not convert aswell as rejigging your page layout so as to accommodate the ads that will perform best into it. What this also means is that placement is more important than format.
The basic Ad Format rule is that wider is better and Google gives a neat explanation of why this is so here. Note, wider doesn't mean width of the whole ad (otherwise we'd all be using leaderboards) but the width of an individual advertisement inside the ad block.
This means that the large rectangle - 336 x 280, the medium rectangle - 300 x 250 and the wide skyscraper 160 x 600, other things being equal all perform better.
In content sites I always try to use at least one large rectangle but remember that a webpage can often accommodate more than one ad unit.
OPTIMIZING MAKING MONEY WITH ADSENSE 2
OPTIMIZING MAKING MONEY WITH ADSENSE 3
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