OPTIMIZING MAKING MONEY WITH ADSENSE 3
5. Number Of Adsense Units: Optimization
The Adsense rules stipulate that you are allowed to include 3 regular ad units and 1 link unit per page. The number you should use per page will completely depend on the structure and design of your website.
What you don't want is a webpage that appears like a collection of Adsense Ads. Such a site is valueless and will struggle to get any traffic unless you enter the world of spamming or decide to pay for traffic - both offer only diminishing returns. For a visitor to click on your ad means that they must want to go forward from your website to another website. If your page repulses them straight away they will hit the back button and return to the search engine that they came from to find another site that will answer their query more effectively.
Entice your visitors into your site and then cleverly place ads at points where they will be focusing as discussed in Ad Placements.
So how many is not too many? This website can easily absorb two ad units and an adlink as it does. It could also include another ad unit at the bottom of the articles which I may introduce over time.
As a general rule I'd start with more ad units than less, set up channels so you can monitor how each performs and then make changes accordingly. If you're building your website from scratch try and build it with enough flexibility to allow you to test different variations.
One Unit - A large rectangle (or at least the 250 x 250 square) inside the body of the page with the article text wrapped around it.
Two Units - Either
1. A more aggressive tactic is to include two large rectangles together either side by side or on top of each other. If you're getting a fair amount of traffic this will really improve your ctr and is worth tyring. Just keep an eye on your web stats to check it doesn't undermine your visitors experience which will be highlighted to you through a decreasing traffic rate.
2. The large rectangle inside the content and a skyscraper (preferrably the 160 x 600) in your left navigation. The right navigation converts much lower.
3. A large rectangle towards the top of your content and another at the bottom. This gives your traffic two ways out from inside the same page.
Three Units - If you can fit three in you can now mix and match, for example:
1. Two rectangles inside the content and one skyscraper in the navigation.
2. One rectangle inside the content and if you have a right and left navigation, one skyscraper in each of these (I know of websites this has worked well on)
3. One rectangle inside the content, one skyscraper in your navigation and one leaderboard at the header of your page.
4. Three rectangles inside the content - this can work very well if you have a lot going on inside the page and it is long enough to absorb the three ads allowing them to be placed far enough away from each other.
Including an Adlink Unit
Your one prescripted Adlink can virtually always be included as they can slot in to the smallest of places. Many publishers still neglect Adlinks as they have wrongly convinced themselves that the requirment to click on a keyword phrase before they can click on an ad is requiring too much from a visitor.
6. Adlinks: Optimization
The common prejudices against using an Adlink instead of or as well as the traditional Ad unit are faltering as Publishers are finding more and more ways to turn these little units into high converting Ads.
The basic assumption goes something like this: as the Adlink unit requires a visitor to click first on one of the four or five topics and then on one of the ads they will be clicked on less as it requires them to do two things. In a sense this is true but the best way to see Adlinks is not to compare them to the traditional ad unit because basically they are not the same.
Whereas the regular ad is best utilized as additional content for your website, the Adlink is best utilized as additional navigation. Most navigation links are solely the number of words which prescribe the meaning of that navigation and this is what Adlinks replicate.
They come in two main formats - horizontal and square (each of which has several variations). Therefore, they can be used effectively in a variety of places:
1. The favored hot spot for Adlinks is the top left of your navigation where on this site it says "Make Money With Adsense". If you include them there and match the link, border and background color to the colors you are already using you will generate a high ctr.
2. A 728 x 15 in the traditional leaderboard position can work very well (just underneath your banner and above your actual webpage).
3. A 468 x 15 above or just below your actual page title can also work well. On this page it would go either above or below "Adsense Adlinks - Best Practices". Bear in mind that the 468 sometimes isn't long enough to cater for the amount of words that it generates and will result in it being squashed together. You'll have to test it for your content.
4. You can also use one of the square units at the bottom of your articles.
7. Adsense Keywords: Optimization
Different keywords pay different amounts. Other things being equal a website based around debt consolidation will generate more revenue per Adsense click than a website based around football cards. This is why an industry built around selling high paying keyword lists to Adsense publishers has become so profitable.
But it’s more complicated than this as different keywords in different niche markets also pay different amounts. If your website is not targeting the “right” (as in profitable) keywords you will probably be earning less money per Adsense click than you should be.
For example – if you increase your average CPC (cost per click) from $0.20 to $0.30 you will increase your revenue by 33%. There are two ways of doing this on your already existing website and the best tool for doing the research is Keyword Country.
1. Better target your existing webpages:
Which words are you using in your Title Tag, Meta Tags, H1 - H3 Header Tags and inside the body of your content? Google's content matching technology generates ads related to the meaning of the words on your page. If the high paying keywords for that page topic aren't in those 4 hotspots I just listed the quality (relevancy) and CPC of your ads will be lower than if they were. Google wants to match their advertiser ads to the pages which are going to offer the greatest return otherwise their whole system collapses.
This means that you want to make sure the high paying keywords are included in your hot spots. If I use UnderstandingAdsense.com as an example I logged into Keyword Country with the intention of finding the highest paying keywords for the Adsense market. I typed in Adsense and was presented with a list. "Making Money With Adsense" has the highest average CPC of $0.73 so when I've finished building the site I will optimize the home page and several other pages for that keyword so as to generate the most relevant and high paying ads possible. I will do this by including that keyword phrase (and related ones like "make money with Adsense") into the four places listed above.
2. Add additional content to your website which targets related high paying keywords:
The most important word here is related. Don’t add content pages about Viagra to your website which is themed around motorcycles just because the average CPC for Viagra is very high. Instead do one of these two things:
1. Type your primary keyword, in this example, "motorcycle" into Keyword Country, wait for the results to appear and then click on CPC. This will arrange all the related keywords by their CPC value bringing the most profitable to the top. I did this and found that -
“Motorcycle Insurance In Michigan” has an average CPC of $10.25
“Motorcycle Insurance” has an average CPC of $4.28
“Motorcycle Loan” has an average CPC of $3.34
These are very high average CPCs for which you could develop new content. These content pages would generate higher cost per click Adsense ads from your visitors.
2. Your second option is to type in keywords which are related to your principal topic. Continuing with the motorcycle theme you could type in Harley-Davidson a popular manufacturer of motorcycles. The results show that “Harley Davidson Boots” has an average CPC of $0.84. You could build a page today pre-selling Harley Davidson Boots and generate a nice Adsense stream from that page. Another extension would be the keyword “chopper”, a popular type of motorcycle enhanced by the big shows of the last few years. On Keyword Country a search for chopper brings up related keywords like West Coast Choppers, a famous chopper builder which has an average CPC of $0.95 – again a page or several pages around this topic would be a nice addition to a motorcycle based website.
Whatever your topic, virtually every website can incorporate new high paying content. So before you try and build a website in a new niche check that the website(s) that you’ve already put the groundwork into (link building and seo) can’t be better optimized for higher paying keywords and / or have additional high adsense paying content added to it. There will be at least five new pages of content that you could add to your existing website today that would create higher paying average clicks than what you are already generating.
The large majority of Adsense Publishers are still not taking advantage of these tools and are still working in the dark so to speak - unsystematically adding content, optimizing their pages and building new niche websites with no fore-knowledge of the value of a particular topic nor its potential profitability. I guarantee that if you test Keyword County for just a day you won’t want to unsubscribe - it makes our job of making money with Adsense that much easier.
They also have a free “sneak peak” tool whereby you enter your target keywords and it will give you the most high paying keywords related to that phrase.
OPTIMIZING MAKING MONEY WITH ADSENSE 1
OPTIMIZING MAKING MONEY WITH ADSENSE 2
The Adsense rules stipulate that you are allowed to include 3 regular ad units and 1 link unit per page. The number you should use per page will completely depend on the structure and design of your website.
What you don't want is a webpage that appears like a collection of Adsense Ads. Such a site is valueless and will struggle to get any traffic unless you enter the world of spamming or decide to pay for traffic - both offer only diminishing returns. For a visitor to click on your ad means that they must want to go forward from your website to another website. If your page repulses them straight away they will hit the back button and return to the search engine that they came from to find another site that will answer their query more effectively.
Entice your visitors into your site and then cleverly place ads at points where they will be focusing as discussed in Ad Placements.
So how many is not too many? This website can easily absorb two ad units and an adlink as it does. It could also include another ad unit at the bottom of the articles which I may introduce over time.
As a general rule I'd start with more ad units than less, set up channels so you can monitor how each performs and then make changes accordingly. If you're building your website from scratch try and build it with enough flexibility to allow you to test different variations.
One Unit - A large rectangle (or at least the 250 x 250 square) inside the body of the page with the article text wrapped around it.
Two Units - Either
1. A more aggressive tactic is to include two large rectangles together either side by side or on top of each other. If you're getting a fair amount of traffic this will really improve your ctr and is worth tyring. Just keep an eye on your web stats to check it doesn't undermine your visitors experience which will be highlighted to you through a decreasing traffic rate.
2. The large rectangle inside the content and a skyscraper (preferrably the 160 x 600) in your left navigation. The right navigation converts much lower.
3. A large rectangle towards the top of your content and another at the bottom. This gives your traffic two ways out from inside the same page.
Three Units - If you can fit three in you can now mix and match, for example:
1. Two rectangles inside the content and one skyscraper in the navigation.
2. One rectangle inside the content and if you have a right and left navigation, one skyscraper in each of these (I know of websites this has worked well on)
3. One rectangle inside the content, one skyscraper in your navigation and one leaderboard at the header of your page.
4. Three rectangles inside the content - this can work very well if you have a lot going on inside the page and it is long enough to absorb the three ads allowing them to be placed far enough away from each other.
Including an Adlink Unit
Your one prescripted Adlink can virtually always be included as they can slot in to the smallest of places. Many publishers still neglect Adlinks as they have wrongly convinced themselves that the requirment to click on a keyword phrase before they can click on an ad is requiring too much from a visitor.
6. Adlinks: Optimization
The common prejudices against using an Adlink instead of or as well as the traditional Ad unit are faltering as Publishers are finding more and more ways to turn these little units into high converting Ads.
The basic assumption goes something like this: as the Adlink unit requires a visitor to click first on one of the four or five topics and then on one of the ads they will be clicked on less as it requires them to do two things. In a sense this is true but the best way to see Adlinks is not to compare them to the traditional ad unit because basically they are not the same.
Whereas the regular ad is best utilized as additional content for your website, the Adlink is best utilized as additional navigation. Most navigation links are solely the number of words which prescribe the meaning of that navigation and this is what Adlinks replicate.
They come in two main formats - horizontal and square (each of which has several variations). Therefore, they can be used effectively in a variety of places:
1. The favored hot spot for Adlinks is the top left of your navigation where on this site it says "Make Money With Adsense". If you include them there and match the link, border and background color to the colors you are already using you will generate a high ctr.
2. A 728 x 15 in the traditional leaderboard position can work very well (just underneath your banner and above your actual webpage).
3. A 468 x 15 above or just below your actual page title can also work well. On this page it would go either above or below "Adsense Adlinks - Best Practices". Bear in mind that the 468 sometimes isn't long enough to cater for the amount of words that it generates and will result in it being squashed together. You'll have to test it for your content.
4. You can also use one of the square units at the bottom of your articles.
7. Adsense Keywords: Optimization
Different keywords pay different amounts. Other things being equal a website based around debt consolidation will generate more revenue per Adsense click than a website based around football cards. This is why an industry built around selling high paying keyword lists to Adsense publishers has become so profitable.
But it’s more complicated than this as different keywords in different niche markets also pay different amounts. If your website is not targeting the “right” (as in profitable) keywords you will probably be earning less money per Adsense click than you should be.
For example – if you increase your average CPC (cost per click) from $0.20 to $0.30 you will increase your revenue by 33%. There are two ways of doing this on your already existing website and the best tool for doing the research is Keyword Country.
1. Better target your existing webpages:
Which words are you using in your Title Tag, Meta Tags, H1 - H3 Header Tags and inside the body of your content? Google's content matching technology generates ads related to the meaning of the words on your page. If the high paying keywords for that page topic aren't in those 4 hotspots I just listed the quality (relevancy) and CPC of your ads will be lower than if they were. Google wants to match their advertiser ads to the pages which are going to offer the greatest return otherwise their whole system collapses.
This means that you want to make sure the high paying keywords are included in your hot spots. If I use UnderstandingAdsense.com as an example I logged into Keyword Country with the intention of finding the highest paying keywords for the Adsense market. I typed in Adsense and was presented with a list. "Making Money With Adsense" has the highest average CPC of $0.73 so when I've finished building the site I will optimize the home page and several other pages for that keyword so as to generate the most relevant and high paying ads possible. I will do this by including that keyword phrase (and related ones like "make money with Adsense") into the four places listed above.
2. Add additional content to your website which targets related high paying keywords:
The most important word here is related. Don’t add content pages about Viagra to your website which is themed around motorcycles just because the average CPC for Viagra is very high. Instead do one of these two things:
1. Type your primary keyword, in this example, "motorcycle" into Keyword Country, wait for the results to appear and then click on CPC. This will arrange all the related keywords by their CPC value bringing the most profitable to the top. I did this and found that -
“Motorcycle Insurance In Michigan” has an average CPC of $10.25
“Motorcycle Insurance” has an average CPC of $4.28
“Motorcycle Loan” has an average CPC of $3.34
These are very high average CPCs for which you could develop new content. These content pages would generate higher cost per click Adsense ads from your visitors.
2. Your second option is to type in keywords which are related to your principal topic. Continuing with the motorcycle theme you could type in Harley-Davidson a popular manufacturer of motorcycles. The results show that “Harley Davidson Boots” has an average CPC of $0.84. You could build a page today pre-selling Harley Davidson Boots and generate a nice Adsense stream from that page. Another extension would be the keyword “chopper”, a popular type of motorcycle enhanced by the big shows of the last few years. On Keyword Country a search for chopper brings up related keywords like West Coast Choppers, a famous chopper builder which has an average CPC of $0.95 – again a page or several pages around this topic would be a nice addition to a motorcycle based website.
Whatever your topic, virtually every website can incorporate new high paying content. So before you try and build a website in a new niche check that the website(s) that you’ve already put the groundwork into (link building and seo) can’t be better optimized for higher paying keywords and / or have additional high adsense paying content added to it. There will be at least five new pages of content that you could add to your existing website today that would create higher paying average clicks than what you are already generating.
The large majority of Adsense Publishers are still not taking advantage of these tools and are still working in the dark so to speak - unsystematically adding content, optimizing their pages and building new niche websites with no fore-knowledge of the value of a particular topic nor its potential profitability. I guarantee that if you test Keyword County for just a day you won’t want to unsubscribe - it makes our job of making money with Adsense that much easier.
They also have a free “sneak peak” tool whereby you enter your target keywords and it will give you the most high paying keywords related to that phrase.
OPTIMIZING MAKING MONEY WITH ADSENSE 1
OPTIMIZING MAKING MONEY WITH ADSENSE 2
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