OPTIMIZING MAKING MONEY WITH ADSENSE 1

The aim with Optimizing your Adsense ads is to find your websites magic formula.

This "magic formula" will do two things:

1. It will generate the greatest responsiveness from your traffic - meaning your highest click through rate.

2. You will earn the maximum amount of revenue possible per click.

To increase your click through rate you will need to focus on your choice of ad format, ad color, and ad placement. You will also need to make sure that your Adsense ads are as relevant as they can be, as related ads inevitably generate more clicks than unrelated ads. The number of units per page and your use of adlinks will also effect your click through rate.

Ensuring that you are receiving the most that you possibly can per click is a little tricker and involves targeting higher paying adsense keywords through onpage search engine optimization tactics and the creation of supplemental content.

When you've achieved this optimum real revenue from Adsense comes from turning away from optimization and focusing on bringing more and more targeted traffic to your website to what will then be your optimized machine for converting visitors into Adsense money. The article - how to make real money with Adsense explores this in more depth.

1. Adsense Ad Format: Optimization

The trick with choosing the Ad Format that you are going to use is to actually choose it and not let your current website structure which you built before you decided to monetize your website with Adsense choose it for you.

This is what the average Adsense Publisher says to him or herself - "This is how my site is built - I can make that space available there and so I'll have to place Adsense there which means I'll have to use that ad format". This is not a choice and needless to say it will generally not convert aswell as rejigging your page layout so as to accommodate the ads that will perform best into it. What this also means is that placement is more important than format.

The basic Ad Format rule is that wider is better and Google gives a neat explanation of why this is so here. Note, wider doesn't mean width of the whole ad (otherwise we'd all be using leaderboards) but the width of an individual advertisement inside the ad block.

This means that the large rectangle - 336 x 280, the medium rectangle - 300 x 250 and the wide skyscraper 160 x 600, other things being equal all perform better.

In content sites I always try to use at least one large rectangle but remember that a webpage can often accommodate more than one ad unit.


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2. Adsense Ad Colors: Optimization

In line with my basic philosophy that integration is the key to Adsense success, I've always found that blending the ads by using the same colors that exist on your website works best.

This is often referred to as the three way match whereby:

1. The background color and the border of the ad matches the background color of the webpage.

2. The color of the link matches the color of the links on your webpage.

3. The color of the ad description (the ad text) and advertiser url matches your text color.

I generally only make three exceptions to this:

1. I make the actual ad link darker than the other links on the page but keep it in a similar color palette. For example, on this page I may use this color or this color. When a visitor is finished with the page they are on and are looking for someone else to go they tend to see darker colors before lighter ones. I believe Google makes the links bold for the same reason - intensity draws the eye.

2. I use the standard internet blue link. Although this isn't as widespread as it once was, internet users still often associate this color with being a link. On certain sites I've more than trebled my ctr by changing it from the link color of my actual site to the standard 0000CC.

3. I make the advertiser url a very pale shade of grey. It's still visible as it must be to conform to Google's policies but the link and the text draw the visitors attention and the ads appear more like internal links than Adsense ads. The success of this modification will often depend on the market your site is targetting. For example, webmasters know what Adsense ads are and so this change will have little impact. If your site targets people who are less familiar with the internet making the ads appear more like an internal link (ie simply a link and a description of what you'll find when you click on it) can increase your ctr.

The reason blending works better than colors that draw attention to the ads is that it's not a color that is going to make someone click on an ad - even if it's their favorite color!

Humans respond to words or better put still the meaning of words - and it will be the word or combination or words which your visitor connects to in the ad. This is why they will click on one rather than another.

Attention grabbing colors will only serve to put a barrier between your visitor and the words in the ad. More people may see them but less will click on them and Adsense is pay per click, not pay per view!

3. Adsense Ad Placement: Optimization

Placement is the fundamental factor that will effect an Ads performance - its click through rate. The first reason for this is simple - a visitor cannot click on an ad that they cannot see.

The second reason is that your traffic will interact with webpage and consequently your ads in the way that you want them to interact with them. This is obviously a generalization as not everyone will interpret your layout in the same way but the principle is sound.

For example, I generally don't like ads at the head of the page above your content and navigation nor at the very bottom below both of these. These postions are too reminiscent of the traditional banner advertisement and for me don't come close to taking advantage of what Adsense ads actually offer.

The bottom line is that Adsense works best when the ads are integrated into your website as additional content. Adsense generates ads that are related to the actual words in the content of your page. To perform at it's best they have to be placed next to these words.

If you think it through this is just common sense.

This leads us to two places where content is contained on each and every website.

1. The actual body of that particular page - If you've built your website correctly then each page will be about a distinct topic. As each page differs in what it provides the Adsense ads will vary to match these differences. For example, a motorcycle insurance page will generate different ads to a motorcycle parts page. This means that the hottest spot for Adsense on every page is roughly where I've included the large rectangle on this page. Inside the page topic and above the fold.

2. The website navigation - Your navigation includes further pages which may be of interest to your visitor. Relevant Adsense Ads will also be of further interest to your visitor and therefore, a good supplement to a large rectangle ad inside the content of your webpage is a 160 x 600 skyscraper in your navigation (this often works best in the left navigation although I have several sites where the conversion is good on the right). Adlinks work well here too.

Google has produced a heat map to assist Adsense Ad positioning which pictorially confirms what I have been saying here. You can see it and read Google's own answer to the question of Ad placement here.

4. Adsense Ad Relevancy: Optimization

There must be an ad pool for your market and on the assumption that there is, there are certain things that you can do to stress that your page is about X and not about Y: Stressing it in this way will improve the relevancy of the ads generated on your webpages and improved relevancy will result in an improved click through rate.

1. Include your target keywords in:

- Page title

- Meta tags

- Description tag

- H1 heading tags (plus include related keywords in H2)

- Body of the text several times (top and bottom)

- Bold and / or Italic tags a couple of times

- A link to the home page with the keyword anchor text

2. Use Google's Section Targeting facility.


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5. Number Of Adsense Units: Optimization

The Adsense rules stipulate that you are allowed to include 3 regular ad units and 1 link unit per page. The number you should use per page will completely depend on the structure and design of your website.

What you don't want is a webpage that appears like a collection of Adsense Ads. Such a site is valueless and will struggle to get any traffic unless you enter the world of spamming or decide to pay for traffic - both offer only diminishing returns. For a visitor to click on your ad means that they must want to go forward from your website to another website. If your page repulses them straight away they will hit the back button and return to the search engine that they came from to find another site that will answer their query more effectively.

Entice your visitors into your site and then cleverly place ads at points where they will be focusing as discussed in Ad Placements.

So how many is not too many? This website can easily absorb two ad units and an adlink as it does. It could also include another ad unit at the bottom of the articles which I may introduce over time.

As a general rule I'd start with more ad units than less, set up channels so you can monitor how each performs and then make changes accordingly. If you're building your website from scratch try and build it with enough flexibility to allow you to test different variations.

One Unit - A large rectangle (or at least the 250 x 250 square) inside the body of the page with the article text wrapped around it.

Two Units - Either

1. A more aggressive tactic is to include two large rectangles together either side by side or on top of each other. If you're getting a fair amount of traffic this will really improve your ctr and is worth tyring. Just keep an eye on your web stats to check it doesn't undermine your visitors experience which will be highlighted to you through a decreasing traffic rate.

2. The large rectangle inside the content and a skyscraper (preferrably the 160 x 600) in your left navigation. The right navigation converts much lower.

3. A large rectangle towards the top of your content and another at the bottom. This gives your traffic two ways out from inside the same page.

Three Units - If you can fit three in you can now mix and match, for example:

1. Two rectangles inside the content and one skyscraper in the navigation.

2. One rectangle inside the content and if you have a right and left navigation, one skyscraper in each of these (I know of websites this has worked well on)

3. One rectangle inside the content, one skyscraper in your navigation and one leaderboard at the header of your page.

4. Three rectangles inside the content - this can work very well if you have a lot going on inside the page and it is long enough to absorb the three ads allowing them to be placed far enough away from each other.

Including an Adlink Unit

Your one prescripted Adlink can virtually always be included as they can slot in to the smallest of places. Many publishers still neglect Adlinks as they have wrongly convinced themselves that the requirment to click on a keyword phrase before they can click on an ad is requiring too much from a visitor.

6. Adlinks: Optimization

The common prejudices against using an Adlink instead of or as well as the traditional Ad unit are faltering as Publishers are finding more and more ways to turn these little units into high converting Ads.

The basic assumption goes something like this: as the Adlink unit requires a visitor to click first on one of the four or five topics and then on one of the ads they will be clicked on less as it requires them to do two things. In a sense this is true but the best way to see Adlinks is not to compare them to the traditional ad unit because basically they are not the same.

Whereas the regular ad is best utilized as additional content for your website, the Adlink is best utilized as additional navigation. Most navigation links are solely the number of words which prescribe the meaning of that navigation and this is what Adlinks replicate.

They come in two main formats - horizontal and square (each of which has several variations). Therefore, they can be used effectively in a variety of places:

1. The favored hot spot for Adlinks is the top left of your navigation where on this site it says "Make Money With Adsense". If you include them there and match the link, border and background color to the colors you are already using you will generate a high ctr.

2. A 728 x 15 in the traditional leaderboard position can work very well (just underneath your banner and above your actual webpage).

3. A 468 x 15 above or just below your actual page title can also work well. On this page it would go either above or below "Adsense Adlinks - Best Practices". Bear in mind that the 468 sometimes isn't long enough to cater for the amount of words that it generates and will result in it being squashed together. You'll have to test it for your content.

4. You can also use one of the square units at the bottom of your articles.

7. Adsense Keywords: Optimization

Different keywords pay different amounts. Other things being equal a website based around debt consolidation will generate more revenue per Adsense click than a website based around football cards. This is why an industry built around selling high paying keyword lists to Adsense publishers has become so profitable.

But it’s more complicated than this as different keywords in different niche markets also pay different amounts. If your website is not targeting the “right” (as in profitable) keywords you will probably be earning less money per Adsense click than you should be.

For example – if you increase your average CPC (cost per click) from $0.20 to $0.30 you will increase your revenue by 33%. There are two ways of doing this on your already existing website and the best tool for doing the research is Keyword Country.

1. Better target your existing webpages:

Which words are you using in your Title Tag, Meta Tags, H1 - H3 Header Tags and inside the body of your content? Google's content matching technology generates ads related to the meaning of the words on your page. If the high paying keywords for that page topic aren't in those 4 hotspots I just listed the quality (relevancy) and CPC of your ads will be lower than if they were. Google wants to match their advertiser ads to the pages which are going to offer the greatest return otherwise their whole system collapses.

This means that you want to make sure the high paying keywords are included in your hot spots. If I use UnderstandingAdsense.com as an example I logged into Keyword Country with the intention of finding the highest paying keywords for the Adsense market. I typed in Adsense and was presented with a list. "Making Money With Adsense" has the highest average CPC of $0.73 so when I've finished building the site I will optimize the home page and several other pages for that keyword so as to generate the most relevant and high paying ads possible. I will do this by including that keyword phrase (and related ones like "make money with Adsense") into the four places listed above.

2. Add additional content to your website which targets related high paying keywords:

The most important word here is related. Don’t add content pages about Viagra to your website which is themed around motorcycles just because the average CPC for Viagra is very high. Instead do one of these two things:

1. Type your primary keyword, in this example, "motorcycle" into Keyword Country, wait for the results to appear and then click on CPC. This will arrange all the related keywords by their CPC value bringing the most profitable to the top. I did this and found that -

“Motorcycle Insurance In Michigan” has an average CPC of $10.25
“Motorcycle Insurance” has an average CPC of $4.28
“Motorcycle Loan” has an average CPC of $3.34

These are very high average CPCs for which you could develop new content. These content pages would generate higher cost per click Adsense ads from your visitors.

2. Your second option is to type in keywords which are related to your principal topic. Continuing with the motorcycle theme you could type in Harley-Davidson a popular manufacturer of motorcycles. The results show that “Harley Davidson Boots” has an average CPC of $0.84. You could build a page today pre-selling Harley Davidson Boots and generate a nice Adsense stream from that page. Another extension would be the keyword “chopper”, a popular type of motorcycle enhanced by the big shows of the last few years. On Keyword Country a search for chopper brings up related keywords like West Coast Choppers, a famous chopper builder which has an average CPC of $0.95 – again a page or several pages around this topic would be a nice addition to a motorcycle based website.

Whatever your topic, virtually every website can incorporate new high paying content. So before you try and build a website in a new niche check that the website(s) that you’ve already put the groundwork into (link building and seo) can’t be better optimized for higher paying keywords and / or have additional high adsense paying content added to it. There will be at least five new pages of content that you could add to your existing website today that would create higher paying average clicks than what you are already generating.

The large majority of Adsense Publishers are still not taking advantage of these tools and are still working in the dark so to speak - unsystematically adding content, optimizing their pages and building new niche websites with no fore-knowledge of the value of a particular topic nor its potential profitability. I guarantee that if you test Keyword County for just a day you won’t want to unsubscribe - it makes our job of making money with Adsense that much easier.

They also have a free “sneak peak” tool whereby you enter your target keywords and it will give you the most high paying keywords related to that phrase.


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MAKE MONEY USING GOOGLE ADSENSE

What is Adsense

Adsense is a contextual advertising program by Google which allows website / blog publishers to generate revenue from their sites by placing ads from the Google Adwords network on them. Each time these ads are clicked on by one of your visitors you earn a share of the revenue that Google makes from charging that particular advertiser.

Below is a summary of how the program works and the steps you will need to take to implement it.

1. You join Adsense and on acceptance into the program become an Adsense Publisher.

You will now have your own Adsense account in which you will be able to create the ad code to place on your website / blog and monitor the results of your campaigns.

2. Create your custom Adsense javascript code:

You can do this by logging into your account inside which you will be able to choose the particular ad format and ad color that you want to place on your website. The code your selections will generate will appear like this:

<script type="text/javascript">&lt;!--
google_ad_client = "your publisher id will be here";
google_ad_width = width of chosen ad format;
google_ad_height = height of chosen ad format;
google_ad_format = "chosen ad format";
google_ad_type = "whether text only or text and image ad";
google_ad_channel ="the channel you have placed this ad in";
google_color_border = "chosen border color";
google_color_bg = "chosen background color";
google_color_link = "chosen link color";
google_color_url = "chosen url color";
google_color_text = "chosen text color";
//-->&lt;/script&gt;
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script&gt;

3. You can then place this code inside your website / blog template :

Make sure you've chosen an ad format which will fit into the space available in your website / blog template. Once you have uploaded your page to your server the Adsense ads will automatically be generated.

4. Google's content matching technology will deliver ads that are relevant to the page content you have placed the code on:

It may take anywhere from a few minutes to an hour but Google will start delivering ads that match your content. This is the real perk of Adsense - ads that match the content of your page so that they are relevant to what your visitors are reading and thinking about at the time and so more likely to be clicked on.

In Google's own words:

"Google AdSense™ automatically delivers text and image ads that are precisely targeted to your site and your site content—ads so well-matched, in fact, that your readers will actually find them useful"

For more information on where the ads actually come from and how which ads appear is determined take the Adsense Tour.

THEN HOW TO MAKE MONEY WITH ADSENSE?

Building a website or blog to earn Google AdSense advertising revenue has become a popular way to make extra money online nowadays. It is easier to earn AdSense income versus generating sales by selling products or services online. However it does involve works, time and money before you start earning from Adsense program. Below are the steps to creating a content website for earning AdSense revenue.

Step 1
Decide the content of your websiteor blog. You can write a topic or subject related to your interest, hobbies or experience. You can also provide educational information and advice on your website if you are expert at something.

Step 2
Use a website or blog builder to create your website or blog. One of the easy-to-use website builders that can help you build a website is Bluevoda website builder. Bluevoda site builder allows users to build a website without technical knowledge. You don’t need to build your site from scratch. The trick is to use a free professional template provided by the site builder and then start adding your text and links to your website. You can add some graphics and pictures to make your site look nicer. After completing your website project, your next step is register a domain name and sign up for a hosting account to publish your website on the Internet.
A Blog is relatively easy than website to build. Use Blogger, Wordpress or anything blogging service to build your own blog, choose templates that you love and than start blogging.

Step 3
Join Google AdSense program. It will usually take several days for Google AdSense team to review and approve your site. If Google accepts your application. You can start learning how to generate AdSense code for inserting to your website to generate Adsense revenue. If your site rejected by Google, don’t get upset easily. Google will let you know the reasons of the rejection. You can fix the problems and reapply again.

Step 4
You need to drive targeted Visitors/Traffic to your website to generate Adsense revenue. The higher your website’s traffic the greater your Adsense earning will be. Below are some of the ways that can help you drive some traffic to your website in short period of time.

1) Use Pay-per-click (PPC) advertising. The two most popular PPC search engines are Google and Yahoo. Google and Yahoo can deliver instant traffic to your website but it is costly to advertise on Google and Yahoo. There are other alternatives like Bidvertiser.com and Clicksor.com which are cheaper to advertise with.

2) Introduce your site to your family and friends.

3) Write several articles with a link to your website or blog on the resource box and submit them to article directories. You can find a list of article directories by going to Google and entering the search term 'article directory'.

4) Post messages on community forums with a link to your site on the signature of each message posted.

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